Decode creative performance.
Benchmark against competitors.
Choose what to create next.
AI powers Creative DNA to break down every ad, including video, into the elements that drive performance, from hooks and formats to tone, offers and visual patterns, connecting each element to real campaign results.
Fast activation: connect your ad accounts and the AI gets to work on your creatives right away.
The problem it solves
Creative is where budgets are won or lost, and the hardest thing to measure.
Teams produce dozens of creatives a month but rarely know which elements make them perform. Platform metrics stop at the ad level; they don't explain why one hook, format or offer beats another. Decisions end up driven by taste and habit instead of evidence.
Who it is for
For teams that ship creative at volume.
Built for brands, performance teams and agencies producing a high volume of creatives across channels, where small improvements in creative quality compound into significant media efficiency.
Auto-tagging
Every creative, decomposed by AI into its building blocks.
Creative DNA automatically breaks each asset down into its visual and narrative elements, no manual tagging. The AI reads text, imagery, environment and layout, then connects each attribute to performance, so you can see which elements actually move results.
Custom category. Beyond the standard variables, you can define your own categories, specific to your industry or brand, so the analysis reflects the variables that matter to your business, not just generic ones.
Extraction runs as a batch, new categories appear on your creatives the following day.
Recommendations
Clear moves, backed by the numbers behind them.
Based on the creative clusters it identifies, the system flags which clusters deserve more budget and which deserve less, comparing each cluster's CPL against the account average, and its share of budget against its share of leads.
Every recommendation comes with the quantitative reason behind it.
Competitive benchmark
See the market's creative playbook, decoded.
This heatmap reads the whole competitive set at once. For every trait we detect it counts how many creatives each brand runs in each style, so density becomes a map of the market: bright cells show where rivals concentrate their bets, blank cells expose the styles no one is touching.
The categories aren't fixed, each team builds its own with AI, based on its sector and on exactly what it wants to compare, so the axes always reflect the questions that matter to you. Switch between videos and images to see how one sector gets its own dedicated set of categories.
Illustrative data. In the product, the map reads directly from the creatives detected across your competitive set.
Competitive trends
Read the market's creative trends over time.
We can't see your competitors' performance data, so we read time instead. Creative DNA tracks every trait we detect month over month, so you can watch how the market's creative mix actually moves: which hooks, formats and messages are on the rise, which levers competitors are pulling more often (discounts, urgency, emotional tone, brand visibility), and how fast the whole category is publishing.
The result is a direct, time-based comparison between your creative approach and the market's.
Illustrative data. In the product, the timeline is built from the first-seen date of every creative in your competitive set.
Creative DNA · blind test
Can you tell which creative converts?
At AD cube, we created this interactive blind test to challenge your instinct: can you spot which ad creatives are more likely to drive conversions? Your choices are then compared with the patterns identified by Creative DNA.
Illustrative. In gold, the creative that performed better.
Start now
See Creative DNA at work on your own creatives.
We start with a demo on your own creatives. After that, activation is fast: connect your ad accounts and within minutes the AI starts breaking down your ads.
- Full access to auto-tagging and creative analysis
- Competitive creative benchmarking
- Data-driven budget recommendations
- Connect your ad accounts in minutes