Questions, answered.

AD cube is an AI-driven platform that uses machine learning and Adaptive AI models to measurably improve the performance of online and offline advertising for enterprise clients.

The technology runs on a proprietary AI engine developed in-house, not an interface or dashboard layered on top of third-party models. This gives us full control over the technology, along with explainability, traceability and room for customisation.

No. The AI handles optimisation and data analysis so the team can focus on strategy and creativity. It is built to support human decisions, not to replace the people who make them.

Instead of relying on intuition, every advertising decision, strategic, tactical or creative, is grounded in evidence you can inspect. It is the scientific rigour and explainability that sit behind every recommendation.

The engine is designed to integrate in real time with the tools marketing teams already work with, connecting automatically to the main digital platforms so the insights fit into existing workflows rather than adding another silo.

The security of the connected advertising accounts, how access, permissions, data and integrations are managed, is treated as a priority. For specific technical details on the current setup, the team can walk you through them directly.

Products can be adopted separately. When used together, they cover complementary layers of the decision-making process, even though each product keeps its own analytical pipeline.

We stay close to clients with ongoing support over email and calls, and in person when it helps, across the whole lifecycle: onboarding, initial data configuration, everyday use and any customisation needs.

Yes. Following an initial assessment, the approach can be tailored to your sector, KPIs and context. Deeper customisations may involve an additional fee.

Enterprise teams that want an accurate view of past performance to guide future investment, teams running many campaigns across channels, and teams producing a high volume of creative who want to understand what actually drives results.

AD cube grew out of the work of researchers at Politecnico di Milano studying how companies advertise, and is incubated by ML Cube. That research background is what shapes the method.