HOTEL

Maximizing
Hotel Bookings and ROAS through AD cube

How a hotel chain boosted reservations through targeted advertising, making online advertising a cost-effective alternative to commission-heavy platforms

10x

ROAS

5.23x

vs Booking.com

1- THE CHALLENGE

Reducing Dependence on Commission-Heavy Platforms

An hotel chain aimed to boost reservations through targeted advertising campaigns on platforms like
Google Ads and TripAdvisor.

The Goal:

Generate bookings with a low cost-per-booking, making online advertising a cost-effective alternative to the expensive commissions imposed by other channels such as Booking.com (typically charging an 18% commission on booking revenue).

2- OUR SOLUTION

AI-Powered Revenue Management Integration

The hotel chain adopted AD cube and integrated reservation data into its revenue management tools.

This integration enabled AD cube to optimize advertising investments in both channel selection and timing, focusing on the most profitable weeks with higher demand.

Key Advantages

3- THE RESULT

Outstanding ROAS of 10x

Quantitative Results

10x ROAS

5.23x vs Booking.com

Showcasing remarkable return on investment

Qualitative Results

Key Tools in Action

Forecasting

Predictive analytics to anticipate demand patterns and optimize timing for advertising investments.

Strategic Insights

Data-driven recommendations for channel selection based on revenue management data.

Budget Optimization

AI-powered allocation focusing on most profitable weeks with higher demand.

Target Optimization

Precision targeting to reach potential guests at the right time for maximum bookings

All services mentioned are integral to AD cube’s AI Advertising Assistant tool (BB), accessible across Starter, Growth, and Enterprise packages.

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HOSPITALITY

Maximizing Hotel Bookings and ROAS through AD cube

10x