Case study · Travel & hospitality
Identifying where to invest across Italy: +4% revenue.
A travel agency ran advertising for travel packages across Italy, but managing campaigns uniformly across the country made it difficult to see which regions and destinations were actually the most profitable. AD cube introduced region-level performance analysis, allowing the agency to identify where advertising generated the strongest commercial results.
Project overview
Sector
Travel, trip packages.
Market
Italy, regional.
AD cube module
AD cube platform with custom integration.
Timeframe
Within weeks of implementation.
The decision challenge
Deciding where in Italy to concentrate advertising investment.
Overseeing campaigns spread across Italian territory made it difficult to identify which regions and destinations were actually generating the most profitable trip package sales. Without that visibility, budget had to be planned without a clear basis for concentrating investment in the areas most likely to perform, rather than applying the same allocation logic across the country.
The method
Using regional performance to decide where to invest.
Custom integration with AD cube provided region-level visibility into campaign performance. The agency could then identify the three regions generating the strongest results for trip package sales, examine the destinations performing within each area, and redirect a larger share of budget toward those opportunities.
Profitable regions
Three main regions identified as the strongest performers for trip package sales.
Popular destinations
Most popular travel destinations identified within each region.
Budget reallocation
Combined budget share allocated to the three regions increased from 5% to 15%.
Results
+4%
Travel package revenue increase
Recorded within weeks of implementing the regional budget reallocation.
The business impact
Region-level performance visibility gave the agency a clearer basis for deciding where additional investment was justified. Instead of applying one national allocation logic, the team could compare geographic opportunities and concentrate budget on the three areas showing the strongest commercial potential. The resulting approach produced measurable revenue growth within weeks.