FINANCE
Maximize Business KPIs that really matter with AI
How a leading finance company shifted from unqualified leads to meaningful revenue by training AI on business-critical KPIs
+23%
ROI Increase
1- THE CHALLENGE
From Unqualified Leads to Business Value
A leading finance company aimed to drive sales of their financial products through targeted lead generation campaigns across diverse platforms: Google, Bing, and Meta (Facebook and Instagram). However, the company faced a significant challenge where the Return on Advertising Spend (ROAS) was unsatisfactory due to unqualified leads generated from users who lacked genuine interest in the services.
2- OUR SOLUTION
Strategic Focus on Revenue-Generating KPIs
The company embraced two ADcube AI-powered solutions:
01.
Integration of Internal Data Sources
Integrated internal data sources to associate each lead with the actual revenue generated.
Linked the revenue generated from each active campaign on various channels, allowing the training of AI models on critical business KPIs such as contracts and generating revenue.
02.
AI Training on Relevant KPIs
Trained the AI on crucial business KPIs such as contracts to enable the AI to optimize campaigns based on these pivotal KPIs.
Rather than mere conversions or clicks, the focus shifted to actual contracts and revenue—transforming campaigns from cost centers into revenue drivers.
3- THE RESULT
Remarkable Business Transformation
Quantitative Results
+23% ROI Increase
Achieved a remarkable 23% increase in ROI, primarily driven by a drastic reduction in the cost per contract. This strategic shift from optimizing clicks and conversions to optimizing contracts and revenue resulted in significantly better business outcomes.
Qualitative Results
Strategic Vision Transformation:
Shifted from a narrow focus on subproblems or specific platforms to a comprehensive and strategic vision and optimization. Moved from dealing with unqualified leads to meaningful KPIs that truly drive business success—focusing on actual contracts and revenue rather than vanity metrics.
Key Tools in Action
IN STANDBY
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