BLOG MTA, MMM, or Incrementality Testing? How to Measure and Optimize Advertising Campaigns with an AI-driven Framework During my last call with an experienced Head of Digital, I was asked the most important question right at the end: “What is the most effective method to measure and optimize our marketing activities? Should we favor technologies …
BLOG MTA, MMM, o Incrementality Testing? Come Misurare e Ottimizzare le Campagne di Advertising con un framework AI-driven Durante l’ultima call con un esperto Head of Digital, mi è stata rivolta la più importante domanda proprio nei momenti finali: “Qual è il metodo più efficace per misurare e ottimizzare le nostre attività di marketing? Dovremmo …
BLOG AAI e Advertising: tra presente e futuro Introduzione “The Best Minds of My Generation Are Thinking About How To Make People Click Ads” Nel lontano 2011, con questa osservazione provocatoria, Jeff Hammerbacher, ex data-scientist di Facebook e fondatore di Cloudera, metteva in luce la grande quantità di talento e risorse investite nel campo dell’advertising …
Capture unreachable target segments by processing historical data from existing campaigns in the background.
Optimal distribution of your budget across advertising campaigns on a daily basis.
Predict campaigns’ performance in terms of revenue and ROI based on the overall budget.
Squeeze out the best from each channel via optimization. AD cube MMM optimizes the budget over channels and weeks. Find out how to optimally allocate the budget for each week of the following year.
Simulate new allocation scenarios without spending money and time. If you want to experiment with new ideas, you can go directly from questions to predicted output effortless. Just ask and the MMM will answer!
Analyze how you performed in the past. AD cube MMM can tell you exactly how much each channel contributed to the achievement of your goals. You will also get a full breakdown of previous allocations and outcomes strategies.
BLOG Maximizing Marketing ROI: The Power of Marketing Mix Modeling Introduction “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This is a famous quote from John Wanamaker, successful businessman of the early twentieth century. Pity for him, at his time there were no many tools that …
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