Author name: admin

PUBLICATION Dealing with interdependencies and uncertainty in multi-channel advertising campaigns optimization. Download View publication Abstract In 2017, Internet ad spending reached 209 billion USD worldwide, while, e.g., TV ads brought in 178 billion USD. An Internet advertising campaign includes up to thousands of sub-campaigns on multiple channels, e.g., search, social, display, whose parameters (bid and …

Dealing with interdependencies and uncertainty in multi-channel advertising campaigns optimization Read More »

PUBLICATION Targeting optimization for internet advertising by learning from logged bandit feedback. Download View publication Abstract Pay-per-click advertising includes various formats (eg, search, contextual, and social) with a total investment of more than 140 billion USD per year. An advertising campaign is composed of some subcampaigns-each with a different ad-and a cumulative daily budget. The …

Targeting optimization for internet advertising by learning from logged bandit feedback Read More »

PUBLICATION A combinatorial-bandit algorithm for the online joint bid/budget optimization of pay-per-click advertising campaigns. Download View publication Abstract In the last two decades, online advertising has become the most effective way to sponsor a product or an event. The success of this advertising format is mainly due to the capability of the Internet channels to …

A combinatorial-bandit algorithm for the online joint bid/budget optimization of pay-per-click advertising campaigns Read More »