Optimize
Squeeze out the best from each channel via optimization. AD cube MMM optimizes the budget over channels and weeks. Find out how to optimally allocate the budget for each week of the following year.
What if scenarios
Simulate new allocation scenarios without spending money and time. If you want to experiment with new ideas, you can go directly from questions to predicted output effortless. Just ask and the MMM will answer!
Measure impact of past strategies
Analyze how you performed in the past. AD cube MMM can tell you exactly how much each channel contributed to the achievement of your goals. You will also get a full breakdown of previous allocations and outcomes strategies.
Maximizing Marketing ROI: The Power of Marketing Mix Modeling
BLOG Maximizing Marketing ROI: The Power of Marketing Mix Modeling Introduction “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This is a famous quote from John Wanamaker, successful businessman of the early twentieth century. Pity for him, at his time there were no many tools that …
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Safe online bid optimization with return-on-investment and budget constraints subject to uncertainty
PUBLICATION Safe online bid optimization with return-on-investment and budget constraints subject to uncertainty. Download View publication Abstract In online marketing, the advertisers’ goal is usually a tradeoff between achieving high volumes and high profitability. The companies’ business units customarily address this tradeoff by maximizing the volumes while guaranteeing a lower bound to the Return On …
When Gaussian processes meet combinatorial bandits: GCB
PUBLICATION When Gaussian processes meet combinatorial bandits: GCB Download View publication Abstract Combinatorial bandits (CMAB) are a generalization of the well-known Multi-Armed Bandit framework, in which the learner chooses, at each round, a subset of the available arms that satisfies some known constraints. The learner observes the payoffs of each chosen arm and aims at …
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PUBLICATION Driving exploration by maximum distribution in gaussian process bandits. Download View publication Abstract The problem of finding optimal solutions of stochastic functions over continuous domains is common in several real-world applications, such as, e.g., advertisement allocation, dynamic pricing, and power control in wireless networks. The optimization process is customarily performed by selecting input points …
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PUBLICATION Online joint bid/daily budget optimization of internet advertising campaigns. Download View publication Abstract Pay-per-click advertising includes various formats (e.g., search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several, even thousands, campaigns, mainly distinguishing for the ad, …
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Dealing with interdependencies and uncertainty in multi-channel advertising campaigns optimization
PUBLICATION Dealing with interdependencies and uncertainty in multi-channel advertising campaigns optimization. Download View publication Abstract In 2017, Internet ad spending reached 209 billion USD worldwide, while, e.g., TV ads brought in 178 billion USD. An Internet advertising campaign includes up to thousands of sub-campaigns on multiple channels, e.g., search, social, display, whose parameters (bid and …