BLOG MTA, MMM, o Incrementality Testing? Come Misurare e Ottimizzare le Campagne di Advertising con un framework AI-driven Durante l’ultima call con un esperto Head of Digital, mi è stata rivolta la più importante domanda proprio nei momenti finali: “Qual è il metodo più efficace per misurare e ottimizzare le nostre attività di marketing? Dovremmo …
BLOG AAI e Advertising: tra presente e futuro Introduzione “The Best Minds of My Generation Are Thinking About How To Make People Click Ads” Nel lontano 2011, con questa osservazione provocatoria, Jeff Hammerbacher, ex data-scientist di Facebook e fondatore di Cloudera, metteva in luce la grande quantità di talento e risorse investite nel campo dell’advertising …
Squeeze out the best from each channel via optimization. AD cube MMM optimizes the budget over channels and weeks. Find out how to optimally allocate the budget for each week of the following year.
Simulate new allocation scenarios without spending money and time. If you want to experiment with new ideas, you can go directly from questions to predicted output effortless. Just ask and the MMM will answer!
Analyze how you performed in the past. AD cube MMM can tell you exactly how much each channel contributed to the achievement of your goals. You will also get a full breakdown of previous allocations and outcomes strategies.
BLOG Maximizing Marketing ROI: The Power of Marketing Mix Modeling Introduction “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This is a famous quote from John Wanamaker, successful businessman of the early twentieth century. Pity for him, at his time there were no many tools that …
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